Rooh-e-Fun (Soul of Art) is more than just a venture—it is a movement to revive and safeguard the fading legacy of traditional craftsmanship. Founded by Yusra Zafar, an artist from Pakistan, this initiative is dedicated to preserving and reimagining centuries-old art.

With a deep respect for heritage and a drive for innovation, we aim to modernize and reintroduce this intricate craft to the world. By merging time-honored techniques with contemporary aesthetics, we create exquisite, handcrafted pieces that honor Pakistan’s rich cultural identity while resonating with modern sensibilities.