About Us

A little story about our company

Rooh-e-Fun(Soul of Art) is more than just a venture—it is a movement to revive and safeguard the fading legacy of traditional craftsmanship. Founded by Yusra Zafar, an artist from Pakistan, this initiative is dedicated to preserving and reimagining centuries-old art.

With a deep respect for heritage and a drive for innovation, we aim to modernize and reintroduce this intricate craft to the world. By merging time-honored techniques with contemporary aesthetics, we create exquisite, handcrafted pieces that honor Pakistan’s rich cultural identity while resonating with modern sensibilities.

Our Artistic Vision

At Rooh-e-Fun(Soul of Art), our vision is to revive, preserve, and globalize Pakistan’s traditional crafts, many of which are fading away with time. We are committed to safeguarding these rich artistic traditions while evolving them to meet contemporary creative and functional demands. Through innovation, awareness, and collaboration, we aim to ensure that these crafts not only survive but thrive for generations to come.

Above all, our focus remains on safeguarding this centuries-old dying art , ensuring that it does not fade into obscurity. Through innovation, awareness, and a commitment to excellence, we seek to breathe new life into this extraordinary craft, sharing its beauty with the world and inspiring future generations to cherish and uphold Pakistan’s artistic legacy.

Our Artistic Mission

At Rooh-e-Fun, we believe that art knows no boundaries. Our mission extends beyond preservation—we aim to exchange art and culture with other countries, introducing our rich heritage to the world while bringing international artistry to Pakistan. By collaborating with artisans and engaging with students in universities across different countries, we aspire to reveal our unique techniques, provide hands-on training, and inspire a new generation of craftsmen. By expanding access to new markets through global exports, we seek to empower artisans, ensuring their skills remain relevant and profitable. Our goal is to keep heritage alive by connecting traditions with modern opportunities, securing a future for fading crafts through innovation and worldwide appreciation. By fostering artistic collaborations and cross-cultural appreciation, we aspire to create a global platform where traditional craftsmanship is valued, shared, and sustained.

Create your own Custome Desgin now

Unleash your creativity and craft a one-of-a-kind design that truly reflects your style. Start your journey now and transform your vision into art!

The team

Our Skilled Artists

Each member of our team is committed to reviving vanishing art forms, ensuring that these exquisite crafts are not only preserved but also appreciated globally. Through their expertise, passion, and innovation, they breathe new life into time-honored traditions, making them relevant for today’s world.